SIP
Your map to navigating the world of wine!
Client
SIP
Type
UX/ UI
UX/ UI
Role
UI Researcher
UI Researcher
(Team: Maddy, Morgan, Laci, Jess )
Year
2024
2024
The Challenge
75% of adults worldwide consume wine, yet 32% claim to have little wine knowledge. The wine industry suffers from intimidation, confusion, and exclusivity that creates barriers instead of welcoming new experiences. Wine shopping becomes stressful when taste, money, and social status are on the line while staring at overwhelming shelves.
The Solution
SIP is a mobile application that uses personalized preferences to guide users toward the right wine for any occasion. Through barcode scanning, community reviews, and expert recommendations, SIP transforms wine shopping from intimidating to exciting
Brand Identity & Mission
Mission
To inspire trust and confidence by connecting wine drinkers everywhere to make purchasing decisions less stressful.
Brand Personality
Honest, Dependable, Playful - We're sophisticated and know what we're doing, so you can trust us. We're bold about it, but above all, we're rooting for you to enter the worry-free wine shopping zone.
Tone of Voice
Educational & engaging, light-hearted yet professional, conversational & inclusive, relatable & humorous. We simplify complex wine topics while maintaining credibility.
Brand Personality
Honest, Dependable, Playful - We're sophisticated and know what we're doing, so you can trust us. We're bold about it, but above all, we're rooting for you to enter the worry-free wine shopping zone.
Tone of Voice
Educational & engaging, light-hearted yet professional, conversational & inclusive, relatable & humorous. We simplify complex wine topics while maintaining credibility.
Brand Personality
Honest, Dependable, Playful - We're sophisticated and know what we're doing, so you can trust us. We're bold about it, but above all, we're rooting for you to enter the worry-free wine shopping zone.
Tone of Voice
Educational & engaging, light-hearted yet professional, conversational & inclusive, relatable & humorous. We simplify complex wine topics while maintaining credibility.
Target Audience
Curious Beginners
Age: 21-30
New to the wine world, seeking a simple and approachable way to learn and make confident choices. They're eager to explore but need guidance.
Casual Enthusiasts
Age: 31-45
Enjoy wine and want to expand their palate, but lack time for extensive research. They appreciate efficiency and expert recommendations.
Social Connectors
Age: 21-45
Value the community and social aspect of wine. They enjoy sharing wine experiences, hosting gatherings, and discovering through friend recommendations.
Curious Beginners
Age: 21-30
New to the wine world, seeking a simple and approachable way to learn and make confident choices. They're eager to explore but need guidance.
Casual Enthusiasts
Age: 31-45
Enjoy wine and want to expand their palate, but lack time for extensive research. They appreciate efficiency and expert recommendations.
Social Connectors
Age: 21-45
Value the community and social aspect of wine. They enjoy sharing wine experiences, hosting gatherings, and discovering through friend recommendations.
Curious Beginners
Age: 21-30
New to the wine world, seeking a simple and approachable way to learn and make confident choices. They're eager to explore but need guidance.
Casual Enthusiasts
Age: 31-45
Enjoy wine and want to expand their palate, but lack time for extensive research. They appreciate efficiency and expert recommendations.
Social Connectors
Age: 21-45
Value the community and social aspect of wine. They enjoy sharing wine experiences, hosting gatherings, and discovering through friend recommendations.
Key Features
Smart Onboarding
Users set wine preferences to create a uniquely tailored experience. The more details provided, the better the recommendations become.
Barcode Scanning
Access instant bottle information and personalized insights with a single scan. Avoid that panicked aisle moment with data-backed recommendations.
Social Home Feed
View friends' wine reviews, receive tailored recommendations, and search for bottles via search bar or interactive map.
Advanced Search
Find bottles, brands, or stores through trending selections, friend recommendations, or personalized suggestions.
Personal Cellar
Track bottles you've tried, share reviews with the community, and learn how others rate the same wines.
Comprehensive Profile
View your sipped bottles, saved wines to try, and personalized recommendations all in one place.
Smart Onboarding
Users set wine preferences to create a uniquely tailored experience. The more details provided, the better the recommendations become.
Barcode Scanning
Access instant bottle information and personalized insights with a single scan. Avoid that panicked aisle moment with data-backed recommendations.
Social Home Feed
View friends' wine reviews, receive tailored recommendations, and search for bottles via search bar or interactive map.
Advanced Search
Find bottles, brands, or stores through trending selections, friend recommendations, or personalized suggestions.
Personal Cellar
Track bottles you've tried, share reviews with the community, and learn how others rate the same wines.
Comprehensive Profile
View your sipped bottles, saved wines to try, and personalized recommendations all in one place.
Smart Onboarding
Users set wine preferences to create a uniquely tailored experience. The more details provided, the better the recommendations become.
Barcode Scanning
Access instant bottle information and personalized insights with a single scan. Avoid that panicked aisle moment with data-backed recommendations.
Social Home Feed
View friends' wine reviews, receive tailored recommendations, and search for bottles via search bar or interactive map.
Advanced Search
Find bottles, brands, or stores through trending selections, friend recommendations, or personalized suggestions.
Personal Cellar
Track bottles you've tried, share reviews with the community, and learn how others rate the same wines.
Comprehensive Profile
View your sipped bottles, saved wines to try, and personalized recommendations all in one place.
Design Process
Research & Discovery
Identified that 32% of wine consumers lack knowledge, creating opportunity for educational solution.
User Persona Development
Defined three core audiences: Curious Beginners, Casual Enthusiasts, and Social Connectors.
Brand Identity
Created sophisticated yet playful brand that's honest, dependable, and removes wine intimidation.
Feature Prioritization
Focused on core features: scanning, personalization, social discovery, and educational content.
UI/UX Design
Designed intuitive interface with warm color palette reflecting wine culture and accessibility.
Prototype & Test
Created interactive prototype showcasing key user flows from onboarding to wine discovery.
Research & Discovery
Identified that 32% of wine consumers lack knowledge, creating opportunity for educational solution.
User Persona Development
Defined three core audiences: Curious Beginners, Casual Enthusiasts, and Social Connectors.
Brand Identity
Created sophisticated yet playful brand that's honest, dependable, and removes wine intimidation.
Feature Prioritization
Focused on core features: scanning, personalization, social discovery, and educational content.
UI/UX Design
Designed intuitive interface with warm color palette reflecting wine culture and accessibility.
Prototype & Test
Created interactive prototype showcasing key user flows from onboarding to wine discovery.
Research & Discovery
Identified that 32% of wine consumers lack knowledge, creating opportunity for educational solution.
User Persona Development
Defined three core audiences: Curious Beginners, Casual Enthusiasts, and Social Connectors.
Brand Identity
Created sophisticated yet playful brand that's honest, dependable, and removes wine intimidation.
Feature Prioritization
Focused on core features: scanning, personalization, social discovery, and educational content.
UI/UX Design
Designed intuitive interface with warm color palette reflecting wine culture and accessibility.
Prototype & Test
Created interactive prototype showcasing key user flows from onboarding to wine discovery.
The Final Solution
Key Achievements
User Experience Innovation
Created the first mobile app combining barcode scanning, community reviews, and personalized recommendations specifically for new wine drinkers.
Market Differentiation
Positioned as the only app offering community, expert reviews, and personalized recommendations for young wine drinkers in one platform.
Brand Impact
Transformed wine shopping from intimidating to exciting through authentic, educational, and community-driven approach.
User Experience Innovation
Created the first mobile app combining barcode scanning, community reviews, and personalized recommendations specifically for new wine drinkers.
Market Differentiation
Positioned as the only app offering community, expert reviews, and personalized recommendations for young wine drinkers in one platform.
Brand Impact
Transformed wine shopping from intimidating to exciting through authentic, educational, and community-driven approach.
User Experience Innovation
Created the first mobile app combining barcode scanning, community reviews, and personalized recommendations specifically for new wine drinkers.
Market Differentiation
Positioned as the only app offering community, expert reviews, and personalized recommendations for young wine drinkers in one platform.
Brand Impact
Transformed wine shopping from intimidating to exciting through authentic, educational, and community-driven approach.
Want to see the Figma Presentation?
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